In logistics, strong results depend on decisive action after the meeting. While face-to-face conversations at conferences, events, or one-to-one meetings create valuable introductions, it’s the follow-up that determines whether those connections deliver measurable growth for your business.
Below, we lay out a step-by-step approach for transforming new contacts into real opportunities—supported by practical examples from the logistics world.
1. Organize Your Contacts
After a productive event, you’ll have a collection of business cards, notes, and digital introductions. The first step: don’t let these pile up on your desk. Take time to capture each contact in your CRM or internal records. For every entry, include details about what you discussed, any business challenges they mentioned (like customs delays or finding reliable partners for last-mile delivery), and possible ways you could collaborate.
Example: If you spoke with a freight forwarder struggling with inconsistent handling of breakbulk cargo in Southeast Asia, include that detail. Noting their need gives you a reason to propose a partner introduction or service solution later.
2. Send Personal, Prompt Follow-Ups
A timely, personal follow-up demonstrates reliability and sets you apart from others who just collected business cards. Reference something unique from your meeting: “I appreciated our discussion on pharma cold chain compliance and new EU regulations.” Personalization shows attention to detail, which is crucial in logistics.
Example: After meeting a potential partner interested in trialing your LCL consolidation service from Shanghai, send an email: “Thank you for exploring possible SEA-LCL shipments with us. As discussed, I’ll send you comparative route options and transit schedules by Friday.”
3. Connect Professionally on LinkedIn
Strengthen new relationships by connecting on LinkedIn. Always include a short, genuine note: “Great to meet at the Atlas Conference—looking forward to more collaboration on transatlantic shipments.” Maintain professional visibility by occasionally posting relevant company updates, project successes, or event photos. Your ongoing presence shows you’re an engaged community member.
Example: After discussing project cargo solutions, you could share an update about your recent heavy lift operation, tagging your new connection. This reinforces expertise and keeps you top-of-mind for future business.
Actionable Tip: Periodically like or comment on your contacts’ updates—these small gestures nurture relationships long after the initial meeting.
4. Share Insights with Your Team
Your contacts and lessons should benefit your entire organization—not just you. Hold a debrief with your commercial or operations teams. Share market intelligence (e.g., new regulatory developments in South America), specific service requests, or competitive moves you picked up during conversations.
Example: If multiple clients mention growing challenges with port congestion in Rotterdam, flag this trend to your operations planners. It may prompt proactive solutions, such as securing alternate port entries or pre-booking additional warehouse space.
Actionable Tip: Summarize your key contacts and takeaways in a short internal memo or collaborative workspace. This makes crucial intelligence accessible network-wide.
5. Amplify Your Impact Through Social Media
Encourage your contacts and partners to tag Atlas Logistic Network in social media posts about meetings, collaborations, or successes. This boosts visibility for both parties within the logistics community while showcasing engagement with the network.
By tagging Atlas, partners can:
- Highlight their global reach and association with a trusted network
- Expand their audience, as Atlas may reshare their content
- Build credibility and foster new connections within the network
Example: After finalizing a partnership or project, share a LinkedIn post with a photo or update and tag Atlas. This highlights mutual achievements and attracts interest from potential partners.
Tip: Share industry insights, deliveries, or team milestones online and tag Atlas, using network hashtags to increase your visibility and strengthen your presence in the community.
6. Stay Visible in the Network
Lasting partnerships require regular engagement—not just annual catching up. Share company milestones, new services, or market updates to demonstrate continued progress and maintain visibility with potential partners.