Customers have high expectations of their forwarders, and often a forwarder’s day-to-day business can seem like nothing more than a struggle to satisfy those demands. But how can forwarders break free from being driven by what the customer wants and regain control? How do you make time to think about running and growing your own business?

Simon Clark, WiseTech Global’s VP of Business Development for Europe, the Middle East, & Africa explains how it’s possible to differentiate service without losing efficiency.

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